Once you have decided that expansion to the US market is a good fit for your company, you need to build a thorough plan to enter the market. Emory can assist executive management to define the vision and strategic direction for a US launch.  We will collaborate with you to develop plans that set a vision for success and align the business resources to market opportunities.  The plan will build on the unique attributes of your product, sales goals, and desired level of investment. 

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Position your product to stand out in the marketplace.  Create a customized approach to capture the consumer's attention and drive sales.  Arrange a product portfolio and value proposition to maximize growth potential in market and attain internal efficiencies. 

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Business Launch Plan

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• ​Vision

• Strategic Direction

• Value Proposition & Brand Positioning

• Brand Architecture

• Product Portfolio

• Resource Alignment

• P&L Budgeting